York: 01904 784 040   Castleford: 01977 282 100

Blog Post

Clare Holland joins VisionCare Optometry

Clare Holland joins VisionCare Optometry

Behavioural Optometrist Clare Holland has recently joined the VisionCare Optometry practices on a part-time basis, travelling North from her home in Cheltenham, Gloucestershire. Clare and her late husband, Keith Holland, founded Keith Holland Associates, the UK’s first optical practice specialising in vision related learning difficulties and both travelled extensively to study at conferences and visited leading practices in the USA where this type of work has been established since the 1930’s. Clare is a member of the British Association of Behavioural Optometrists www.babo.co.uk and www.covd.org

Clare Holland

Clare Holland Behavioural Optometrist

Specialist areas of interest

Clare’s particular areas of interest are improving children’s visual function for reading and learning and the fitting and aftercare of contact lenses.


To make an appointment with Clare Holland, please visit www.visioncareoptometry.co.uk and click the “Book an Appointment” button, or call 01904 784040 (York) or 01977 282100 (Castleford).

Behavioural Optometry

Most people who visit an Optometrist/ Optician know that any eye health problems will be detected and that glasses or contact lenses will be prescribed as required.

This picture is incomplete because there are some visual conditions that can be managed by behavioural optometry and optometric vision therapy. This approach enables an individual to learn more efficient ways to perform visually. Remember! We look through our eyes but we see with our brain to process what we see.

You can benefit from this approach if:-

  • You want to improve your overall visual performance
  • You think your reading can be improved
  • You have a medical condition which impacts your visual skills (Headaches, migraine, stroke, brain injury etc.)
  • You suffer with motion sickness or visual disturbance when travelling (speed, orientation in space)
  • Keeping up in a visually active world

Optometric vision therapy involves a series of sessions at our practice, supported by exercises at home. Visual exercises together with lenses, prisms, optical devices and computer software/ games are just some of the ways through which we encourage use of vision more effectively. The specific materials are less important than the feedback provided to our patients to enable change. Visual skills need to be developed until they become automatic and are subconsciously integrated with the other skills.

The benefits of optometric vision therapy and behavioural optometry, which include improved visual information processing and the ability to sustain visual function over time, are as applicable to the child in the classroom as they are to the adult using a computer or reading a book/ kindle. Without efficient visual skills the act of reading can be frustrating. Some of the common symptoms relieved through vision therapy include eye strain, visually induced headaches, inability to concentrate when doing visual tasks and errors such as loss of place or letter reversals.

More often, individuals have no recognized symptoms due to their avoidance of visually demanding tasks or an adaptation that decreases their performance. Optometric vision therapy or behavioural optometry also facilitates appropriate visual development and serves as a component of the multi-disciplinary effort following stroke or head injury.